Corporate Culture

This is a blend of the values, beliefs, taboos, symbols, rituals and myths for APIER develop over time. We build on CUSTOMER Model with nine factors 


C - Culture                     Shared beliefs, all-for-one, can-do, customer-centricity

U - Uniqueness              Innovative value creation in every aspect of company

S - Strategy                   Building sustainable, profitable competitive advantages

T - Technology              Breakthroughs, disruptions, differentiation, productivity

O - Opportunity             Satisfying customer needs constantly and profitably

M - Management           Leadership, executive team, managers, supervisors

E - Execution                 Accomplishing the vision through strategic initiatives

R - Resources                People, financial, infrastructure, knowledge, physical, …